After the launch and subsequent success of Groupon, many new daily deals websites have come up in all parts of the world. So much is already written about the success and failure of many players in this field, but will discuss why daily deals industry is still worth investing. We will tell you the kinds of group buying websites already present that a new comer will be competing against. Enclosed is a list of
Customer acquisition cost is difficult to control, but after deploying certain strategies, business owners can reduce it significantly. Techniques like retargeting, social media marketing, affiliate marketing, and others are all tried and tested ways to reduce CAC. Read on to know about such techniques supported by case studies of the brands that applied them.
Website design has matured a lot over the years with HTML5 and CSS3 coming into the picture. But it has also brought with it bootstraps. These frameworks, which many websites use these days, have made the process of website design seamless. However, as more and more websites adopt such practices, they are starting to look a lot similar. This has made the overall website design plain, boring and predictable. Read this post to find
It is a known fact that social media is one of the biggest tools used by offline brands as well as online businesses to boost their sales. In fact, nowadays, social media platforms are being used in abundance by ecommerce stores to increase their sales. However, there are still a lot of misconceptions among businesses on the use of social media for their benefit. Read this post to how a business ought to handle
Several hashtags are breaking Twitter today as we have lost one of the most influential politicians today. The whole internet sinks in sorrow and the web is overflowing with news, posts, updates. Amid this, we noticed some SEO changes on the website of The Hindu, a well-known newspaper of India. Have a look at that.
Pretty much every study done on the online travel industry tells entrepreneurs about the abundance of opportunities this rapidly growing sector offers. But scope & profitability aren’t the only factors that ensure success. A business also needs to have the knowhow on how to serve its target audience better. This post will help aspiring entrepreneurs understand the dynamics of online travel sector; therefore, will enable them to implement sounder strategies when launching an online
Content marketing is a craft that most of the marketers have learnt after making few mistakes over and over again. One of the major problems seen with businesses trying to generate profits using content is that they tend to give less importance to content metrics that define the success of a campaign (more apt in the case of budding startups). To help those, here are various ways to judge if your content is reaping
In an ideal world, quality always comes before pricing. If a product is high on quality, it will always justify its premium price. However, when it comes to online business, this notion has somehow taken a back seat. Online businesses have started to give competitive pricing priority and in turn, the quality of the product has gone down the drain. Read this post to find out why online businesses should not ignore quality for
