Branding is essential for a business. But getting started with it may feel like a maze to most startups, when they start exploring the labyrinth of the branding world. To help entrepreneurs understand what branding really is, why is it so important, and how to effectively do it, here we have prepared a concise guide on branding for beginners that even the experienced marketers might find helpful.
If you own a B2B business and lack new ideas to grow new business opportunities, it’s time to invest in content marketing. Spending an absurd amount of time and resources in creating content and planning campaign for different channels may not guarantee results but experimenting with marketing techniques will certainly help. In this blog post, we have discussed how B2B business can use those techniques. Let’s catch it.
A asks a question; B comes up with an answer. If B doesn’t know the answer, he asks it from C. The chain continues. One fine day, someone woke up with an epiphany, “let’s build a website where people can ask questions they want to.” Thus came the Q&A websites, and today, we have several of them. Quite interestingly, there are some questions revolving around these websites. Questions such as why are Q&A websites
Running an ecommerce store means attracting customers of all sorts. From different shopping behaviors to different sorts of customer relationships, you get people of unfathomable variety. And it’s nowhere close to what we can call a “one size fits all” kind of approach to keep these people coming. So what should one do? Here, in this article today, we are going to talk about different kind of customers that ecommerce stores come across
OTAs or online travel booking marketplaces serve as the most prominent distribution channel for activity hosts & tour operators. But with more and more OTAs sprouting across the world, the competition in the market is getting intense. And the only way to get ahead in the race is to offer unmatched services. Read on for various executable insights that can help you make your travel activity booking marketplace a favorite in the industry.
Search engine & social media – as marketing channels, both have their own relevance for ecommerce businesses. For the likes of Amazon & eBay, the game is much simpler, but for small to medium scale startups, the budget constraint brings along lots of complexity. Which channel should ecommerce entrepreneurs should focus on to ensure that they get optimum results with limited investment? Find out answers here.
Technology and ecommerce industry are two faces of the same coin. With the world of technology evolving ceaselessly, ecommerce businesses are trying hard to figure out how to include this technological marvel in their websites. Online travel industry is not an exception to this movement, so we decided to talk about how new online travel agencies can use latest technology and improve customer experience. You’ve made them travel with style; it’s time to offer
Along with technology, there has been a tremendous growth in security breaches as well, which means threat to vital and personal information. To avoid any breach, software companies need to make sure their software is checked and rechecked for any vulnerability, for which they can rely on crowd-sourced security platforms. Considering the rising demand of such websites, entrepreneurs have great opportunity here. Read more to know the business model, revenue stream and critical features
