The online food industry is seeing an exponential growth especially after the rise of innovative business models like online food ordering-delivery, food delivery on train, online meal-kit delivery, online grocery delivery etc. Now a recent business model has taken the food sector by storm.
Online meal delivery for kids takes away the parent’s efforts of planning and preparing meals for their kids which makes this business model popular. For aspiring entrepreneurs who want to become a part of the food industry, starting an online meal delivery service for kids is a good alternative.
For those who want to capitalize on the rising trend, FATbit has provided descriptive details regarding the business model, revenue model and website feature of Online Meal Delivery for kids.
Business Model
Online Meal Delivery for kids’ websites provides parents with a convenient way to get nutritious and delicious food for their kids without any hassles. These websites let the parents choose meals from a menu which is delivered to your doorsteps. Below we have mentioned how things work on these websites.
- Parents choose from a list of meals according to the nutrition and taste buds. They mention number of meals in a week i.e. 6 meals per week/ 12 meals per week.
- Every week a new menu with different meals is displayed. The nutritional value of the meal is displayed alongside.
- Freshly prepared meal kits are delivered at the customer’s doorstep.
- Customers have the authority to change the frequency of the meal/ skip the meal or cancel the meal subscription.
These websites basically connect busy parents with experienced chefs who have knowledge of cooking delicious meals.
Market players
- Nurture Life
- One potato
- Yumble
- Scrumpt fresh
Revenue Model
Primary Revenue model
The price of the meal kit will be more than the total investment on grocery and meal preparation. So the primary source of revenue for meal delivery service for kids is the profit saved from the meal kit. The cost of the meal-kit – the investment on each meal = profit of the website.
Secondary revenue model
- Advertisement – Partner with other online businesses or brands to display advertisements on your website. The charges depend as per the size of the ad, the page to be displayed and the schedule of the ad.
- Franchise fee – As the popularity of the website increase, chefs would want their receipt to be a part of your menu. A small amount of fee can be mentioned for the chefs who want to include their receipt in the menu of your meals.
- Selling grocery and merchandise – Another way to earn additional revenue is to by selling grocery and merchandise on the website. Sell grocery according to the recipes, cookware, utensils, recipe guides, etc. This will help the brand to earn extra revenue and improve the brand’s presence.
Critical Features
- How it works – Every online meal delivery for kids will have a different way of working. So it is important to add a section where your visitors can understand the working. To turn your visitors into customers by having an intuitive “How it works” section, add helpful information such as areas of expertise, Explainer video, etc. Remember video content is the latest trend.
- Weekly menu – Weekly menu or the current meals offered is the main highlight of the website as it features the meals which the customers can order. Mention the dish name with a high quality enticing picture and it is very important that you also mention the key ingredients and nutritional value of the dish.
- Menu – A full-fledged menu can be mentioned on the website which has every meal which can be selected by the customers. Provide the customers with the option to select the dishes for the next week according to their taste buds and preference.
- Testimonials– When ordering food for kids, parents have to be absolutely sure of what they are getting themselves into. Every customer prefers to hear reviews and feedback from past customers. Provide a section where parents can mention their testimonial for your meal and service and visitors can easily judge you by those testimonials.
- FAQ’s – Parents when deciding food for their kids have thousands questions as they want nutrition-filled food which looks delicious. Parents need to make sure about minor things related to the food. So include a FAQ section where parents can search for their queries and can get the answers to it.
- Terms and conditions – It is very important that the website mentions terms and condition to the visitors before they become customers. Add a section of Terms and condition in the footer of the homepage. Mention details like Eligibility, Registration and private information, disclaimer, privacy concern, etc.
- Pricing – as Online meal delivery for kids is not a just a food delivering platform, it is a subscription-based platform which is why the visitors needs to informed regarding the prices according to week and number of meals. Have a detailed section which includes different number of meals and their prices. Keep the psychology of the parents in mind while pricing the meals.
- Blog – It has become essential to have a blog section for every business that has a web presence. Use the blog section to educate readers about nutrition for kids, food receipts, latest trends and news about your business, etc.
- Non-profit initiative – 85% customers prefer to do business with brands who are associated with a non-profit cause. Add a section to your website where parents can donate money for the cause. Also, you can assure your visitors that your meal kit is packaged in biodegradable substances.
- Referral Program– For every startup, word-of-mouth referral is crucial to attract customers & build trust. You can achieve this through a referral program. Encourage customers to invite their friends through social media or email to join your website. In return, give them some reward points, which can be redeemed in future transactions.
- Affiliate Program– Running an affiliate program is a good way to expand your network in the food industry. Through affiliate program you can connect with influencers who can help you get relevant online traffic in return of small commission.
- Allergen free food– Some kids can be allergic to a specific type of food like gluten, nuts or dairy products. Keep a different section where you can cater to the needs of these kids. The price of the meal kits can be different from the normal ones.
While researching about Online meal delivery for kids, FATBit found that some websites have been lacking some of these below mentioned things which can be improved in future websites for better ROI.
- Use vibrant colors for a website which will cater to kids as it shows that the website connects with the kids
- Add playful elements to your website while designing the website; keep in mind the target audience.
- Add activities to their meals which will keep the kids busy and will have the desire to order more from the website.
A Website with intuitive UX/UI Design can be the Success defining Factor
Conclusion
Online Meal Delivery for Kids is a new concept and has acquired few markets. For entrepreneurs, there is a huge market waiting to be explored. Building your kid meal-kit delivery website will be easy if you follow the above-mentioned features and work on the revenue models.
